Stephanie Redcross West - Vegan Mainstream
29th June 2021
Heather is a food safety expert with a twist. She teaches restaurants & hotels how to be more inclusive. Serve more people, earn 10-15% more, & risk less.
The trouble is plant-based or even vegan food is often not safe for people with allergies (even milk, egg, fish and shellfish) - I show them how to manage safety, communicate well & provide excellent customer service & free marketing opportunities.
In 2019 she had a severe allergy attack, she thought she was dying, terrified.
The doctor at the hospital told her to avoid milk, or she could have a worse reaction next time. She was already vegan, a food safety auditor & travelled a lot for work. She was terrified to eat. It showed her how it must be for those with severe allergies, excluded or anxious about eating out.
She started noticing good and bad businesses, & how they can do better, be more successful & how much goodwill is available from these unique individuals.
She wrote a book on the subject in lockdown & interviewed 50 experts, including financial & marketing experts, all saying the same thing. It's really important in today's trends (vegan, plant-based revolution, allergy, environmental & health crises, & of course Covid), food service businesses need to move with the times.
Especially in the UK, the law is tightening later this year and allergies are in the press. A big win or sign was going to #1 bestseller in the restaurant category on Amazon Kindle. The launch party was also brilliant with guest speakers & the lovely Jim Moore MCing (Bloody Vegans Podcast).
Heather is now at the pivotal point, does she just do this from now on or stick with a bit of standard auditing to keep her foot in the standard way of doing things.
You can find more interviews by Stephanie here https://veganmainstream.com/podcast/pivot-a-vegan-business-interview-podcast/

Heather Landex
Food Inclusivity Mentor
Speaker | International Best-selling Author | Trainer | Consultant
EHRB MSc Envi Health
International Best Seller
A copy of Heather's book is available via Amazon (Kindle, Paperback or Audible)
Want to buy direct?
Get in touch if you'd like more than one copy, or to inquire about my online speaking or training.
The book comes with a free course:
Launch Party Replay with Expert Guests
Return On Investment Calculator by MCA
Links to useful resources
Bonus Book Content
The Ultimate Starter Masterclass